Sunday, March 11, 2018

Exporting Fashion jewelry

Costume jewelry or fashion jewelry comprises accessories that complement the fashion styles of women, men and children. Costume jewelry can be artisan-made or mass produced.
Costume jewelry is lower-priced jewelry with prices ranging from € 1 to € 100 depending on the metals and stones used and the product type (earrings, necklaces, rings, bracelets etc.). Typically pieces made of non-precious materials fall into the lower end of this price range, while jewelry made of semi-precious metals and stones falls into in the mid- to high-end of the price range. Often the price depends on the brand positioning and the (marketing) statement of the jewelry.

The  deteriorating consumer purchasing power resulted in fast-growing sales of low-priced costume jewelry. Jewelry exporters will benefit from the growing costume jewelry market by offering a well-priced product. To compete with the larger fine and bridge jewelry market, exporters should stand-out with a sound positioning. Focusing on a niche segment such as recycled jewelry can open doors on the French market. Efficient resource planning and the use of cheaper metals and alloys will help  exporters keep the total production cost low.

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